When Kids Eat What They Watch
In Tuesday’s Personal Health column, Jane Brody writes about food advertising aimed at children.
Even though many companies have promised to stop advertising unhealthy foods to kids, parents still need to pay attention to the food marketing messages their kids are seeing, writes Ms. Brody.
What a company like Kellogg’s regards as an acceptable amount of sugar in a serving of breakfast cereal may not be what a nutrition-wise parent would choose. The cutoff adopted by Kellogg’s is 12 grams (3 teaspoons of sugar), which would keep them from promoting Cocoa Krispies (14 grams of sugar in a one-cup serving) to children. But Frosted Flakes, with 11 grams, could still be advertised in venues where children 6 and older will see them. (The company does not aim advertising at children under 6.)
Also, since each company sets its own guidelines, what applies to Kellogg’s might not apply to products made by General Mills or Post.
To learn more about food marketing to kids, read the full column, “Risks for Youths Who Eat What They Watch,” and then please join the discussion below.
via nytimes.com
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